ИСТИНА

This presentation discusses the issue of psychological causes and internal incentives that push humanity towards socially-oriented innovation. What makes a person working in an organization, or an entrepreneur, an owner, come up with new, user-friendly products, technologies, programs, services? We have investigated the motivational sphere of a person as a subject of labor and have identified here, in addition to needs, goals, value orientations, also an interest in an innovative business, in creativity. The source of such interest is often not external incentives associated with reward, career, honor, material well-being. We were interested in exactly internal motives - springs, triggers, drivers that force employees to come up with and implement innovations. Our research shows that it is the interest in business, in work (or labor interest) that gives the most sustainable innovative potential. The psychological aspect of the phenomenon of interest in work was undeservedly supplanted by the affiliation of interest with economics (economic interests), law (legal interests), society (social interests), pedagogy (educational interests). But at the same time, if we understand by interest the value-oriented and emotionally-colored position of the employee in relation to work, to the business he is professionally engaged in, then there is a great potential for a "shift" of labor behavior towards innovation. Investigating the phenomenon of labor interest, we have identified 7 types (categories) of interests of subjects of labor: - economic; - professional; - career; - group; - corporate; - territorial; - general civil. This ensemble of interests is present in every employee, but some interest may prevail. That is, we are talking about the structure of labor interests