Problems of parametrization of the concept "Municipal Government" in the media space: stages of the development of an information and analytical system for assessing the social and communicative potencial of municipal authorities in the regionsстатья
Статья опубликована в журнале из списка RSCI Web of Science
Статья опубликована в журнале из перечня ВАК
Статья опубликована в журнале из списка Web of Science и/или Scopus
Аннотация:The article examines the problems of representing municipal authorities in the media space, followed by the proposed solution for automatically identifying signs of destructive and constructive positioning of communicative types of municipal employees in the public information space. The definition of the concept of the communicative type "municipal employee" with verification features is introduced. Based on the analysis of the peculiarities of the organization of local self-government on the example of the Moscow region, it was concluded that in municipalities the communicative type of a municipal employee is a diversified system of territorial communicative position within the regional government, which has its own specific features. The information obtained during the analysis of sentiments regarding the polarization of texts in the public information space about the activities of municipal employees can be automated to determine the communicative position of territorial authorities thanks to the developed method of identifying linguistic markers of emotivity. The problems of developing a methodology in the humanities for effective automation of the studied subject area of research, which have a high scientific potential for further research, are shown. In conclusion, it is concluded that the development of technology for monitoring and forecasting public threats based on "soft power" methods through automatic and expert work to identify markers of evaluative presentation of communicative types of municipal employees representing Russian municipalities is designed to help both municipal authorities and regional authorities achieve the desired results in ensuring territorial identity. Vorontsov K. V.: clarification of the development of the technical embodiment of the idea, clarification of the technological model, writing part of the study. Karabulatova I. S.: the general idea of the study, the development of the humanitarian part of the implementation of the idea of research, the development of cognitive modeling, writing the analytical part, editing, corresponding author. Okolyshev D. O.: compiling a data set, working with empirical material, conducting experimental work, writing a text.