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Comments on marketing course multimedia presentationкнига
- Автор: Oleynik A.N.
- Год издания: 2023
- Издательство: Издательство Проспект
- Местоположение издательства: Москва
- Объём: 176 страниц (9,8 печатных листов)
- ISBN: 978-5-392-39908-6
- Тираж: 50 экз.
- Учебник
- Учебное пособие без грифа
- Учебно-методическая литература
- DOI: 10.31085/9785392399086
- Аннотация: The proposed textbook contains comments on the multimedia presentation of the author's course on marketing, which has been delivered to students of the master's program of the Faculty of Economics of Moscow State University for more than 30 years. In his course, the author reveals the basic concepts of marketing, pays special attention to the issues of its practical use, shares with the audience his own many years of experience in its application in the Russian and foreign markets. Comments are designed to help those wishing to master the subject and master basic practical skills of marketing activities. Particular attention is paid to marketing in the B2B market and in the service sector.
- Добавил в систему: Олейник Александр Николаевич